Is advertising finally full-frontal? Last year on Re/code, I predicted the convergence of the long-hyped television upfronts and the relatively newer digital content “new fronts,” suggesting that while it may not take place tomorrow, it won’t take forever, either.
I called the convergence “full-frontal” advertising.
One year later, as we approach the upfront season again, the question remains: How much closer are we to seeing full-frontal, and how many layers need to be peeled back before we get there? Read More