Social-engagement advertising company SocialVibe Inc. announced that co-founder Joe Marchese will return to the company as chief executive.
Most recently, Mr. Marchese was senior vice president of marketing and digital for Fuse Networks LLC. He was president of SocialVibe from 2006 to 2011.
Prior to SocialVibe, Mr. Marchese consulted and ran a practice group specializing in digital publishing and advertising strategy. Mr. Marchese began his career at Monster Worldwide Inc. and also was chairman of BlockBeacon, now part of Dun& Bradstreet Corp.
SocialVibe, based in Los Angeles and New York, has raised $44 million to date, according to VentureWire records. In 2011 it received a $20 million Series D round led by Norwest Venture Partners, joined by existing backers Jafco Ventures, Pinnacle Ventures and Redpoint Ventures.